Create and reuse an unlimited number of email campaigns
The same campaign everyday or a new campaign for every day of the year. It's up to you. Email Marketing Director supports an unlimited number of email campaigns. You can create as many as you need or reuse the ones you have. It's all up to you.

Built-in database supporting large subscriber lists
Email Marketing Director has a robust database built right it which eliminates the need to purchase a separate (and sometimes expensive) database. With over 25 unique database fields to choose from, you can easily import your existing subscriber lists into Email Marketing Director and not have to worry about loosing data.

Database filtering logic allows you to send to only those subscribers you wish
Do you have an email message for only your AOL subscribers? Not a problem with Email Marketing Director. All you have to do is select your subscriber list and filter the list to only send to subscriber emails ending in aol.com. But the filtering doesn't stop there. You can filter against virtually any values in your email list. It's up to you!

Message personalization is easy
Email Marketing Director gives you the ability to add personalization to any email message you send. Just drop in the information found in any database field directly into your message. Address subscribers by their first and/or last names, display their email address, whatever you want.

Built-in email delivery server frees you from ISP email limitations
Is your email marketing system tied down by the limitations set by your Internet service provider? Do they only allow you to send out a certain number of emails at a time? Set yourself free with Email Marketing Director. Using the built-in delivery server you can generally bypass your ISP's SMTP restrictions.

Automatic bounce handling and unsubscribe handling
Don't have the time to manage your bounced email addresses and unsubscribe requests? Now you no longer have to. Email Marketing Director's built-in bounce and unsubscribe handling features do it for you. The software automatically marks any database record that comes back as a bounced email address.  It will also honor and mark any unsubscribe requests that come back automatically. You have the option of purging these email address from your subscriber list so it won't be clogged with old records.

Free built-in HTML templates
Are your subscribers loosing interest in your plain text based email messages? Change it up with the option of switching to HTML. Email Marketing Director comes standard with multiple free email templates to choose from. Just select the one you wish to use for your email campaign, insert your message and it's ready to be used.

Built-in HTML editor lets you build, modify, and preview your HTML email messages
You don't have to be a html wiz to create beautiful HTML based messages. Email Marketing Director comes standard with a built in HTML editor that enables you to import existing html files as well as create your own. The editor also includes the ability to switch between design and source code views.

Database functions are easy: import, export, even edit your subscribers' records
No need to be a database genius. Email Marketing Director makes it simple. The on-screen menu makes managing your subscriber lists a snap. And now with the "List Field Matching" feature, importing your subscribers into the built-in database couldn't be easier. Just match your old database fields to the ones within Email Marketing Director and the software does the rest with no need to worry about lost data.